Execute Your Strategy!

Why Strategy Often Fails

A strategic plan involving the right decision makers and using an analysis method like SWOT will usually result in a strategic plan that will move the team in the right direction. Why do most strategic plans fail? Most strategic plans fail to move the team in the right direction due to ineffective strategy deployment/execution. Below are some pointers to ensure your strategic plan is successful:

• Develop a strategy deployment/execution plan that defines who, what, when, and how.

• Recognize that those involved in the strategy development/execution may not be the best at the deployment/execution the plan.

• Deployment/execution requires discipline and attention to details. Strategy developers are often big picture thinkers that may fall short in the details of deployment/execution.

• Strategy deployment/execution consists of a series of projects. Find good project managers skilled and motivated at completing projects.

• Keep the entire team aligned on the progress of strategy deployment/ execution through two-way communication.